Creative Lead
for brands built with heart and purpose
I’m Alina Baran
Entrepreneur at core,
artist at heart
I’m a visual thinker and design lead with 5+ years of experience in creative direction for brand identities, ecommerce websites, digital and retail marketing campaigns, and photography. Known for a strong aesthetic vision grounded in strategy, storytelling, and collaboration,
I help 6–7 figure fashion and CPG brands stand out in a crowded digital landscape, connect with their audience, and build memorable, emotionally resonant brand experiences.
+90%
Sales Increase
Within 5 months of a full website redesign and refreshed email strategy for a fashion DTC brand
42%
Conversion Rate
Achieved through A/B-tested email campaigns and optimized creative content
+531%
Sales Boost During Promotion
Driven by a strategic campaign rollout and audience-centered design solutions
Maybe you live in a house they built
“You gave us what we always wanted, and far beyond.
It finally feels like us.”
Founder, Engineering Firm
From someone who’s making a difference
“You make everything feel so easy,
I just love how you organize the process”
CEO, Private School
Creative direction
for product-based brands
I specialize in translating creative visions into high-performing eCommerce experiences. With years of hands-on work across marketing, brand systems, and design, I bridge the gap between soul and strategy, so your product not only attracts and inspires, but helps your brand grow.
Brand Audit
Art Direction
Ecommerce
Design System
Brand identity
Storytelling
Photography
Conversion Strategy
Web Design
Retouching
Email marketing
Digital Expressions
